AI Insights · Timothy · July 2023
Top 5 Social Apps on Android in Ghana for Q2 2023
Analyzing the performance of the top 5 social apps on Android in Ghana during the second quarter of 2023, with insights on downloads, revenue, and active users.
In the second quarter of 2023, the top 5 social apps on the Android platform in Ghana showed diverse trends in downloads, revenue, and active users. Here’s a breakdown of their performance:
TikTok had a notable increase in weekly revenue, starting from around $1.1K at the end of March and peaking at $2.6K by the end of June. Weekly downloads saw a decline from approximately 105K at the end of March to about 25K by the end of June. However, weekly active users showed a steady increase, rising from 1.8M to nearly 2M during the same period.
TikTok Lite - Save Data experienced a fluctuating trend in weekly downloads, starting from around 72K at the end of March, dipping to 32K by late May, and then rising to approximately 86K by the end of June. Weekly active users saw a slight decline from 2.2M to about 2.1M over the quarter.
Facebook Lite maintained a consistent presence with weekly downloads starting at approximately 54K at the end of March and decreasing to around 25K by the end of June. The app's active users remained relatively stable, fluctuating around 3.3M throughout the quarter.
Facebook showed stable revenue, hovering around $70-$80 each week. Weekly downloads started at approximately 23K at the end of March and decreased to around 14K by the end of June. Active users were consistent, fluctuating around 3.8M throughout the quarter.
Status Saver - Video Saver faced a decline in weekly downloads from approximately 21K at the end of March to around 12K by the end of June. Active users also saw a slight decline from around 287K to approximately 272K during the same period.
These insights are based on data from Sensor Tower, and more detailed analytics can be found there.
